Why do you need a marketing strategy?
If you are a mortgage professional and an owner of a mortgage company, you’ll definitely want to expand your business. You might also want to serve your services to the potential buyers and borrowers and want to help them to get their dream home. But for this purpose, you might need to promote your company into the modern web world.
You’ll have to implement some fresh mortgage marketing ideas for 2015. The main resource which modern buyers use to locate the best mortgage company, is the internet. We can say more specifically – the search engine results. So, ranking in search engine results (SERP) will be an effective way to attract more buyers. Nowadays, blogging is the best way to generate your own potential leads.
1. Marketing strategy for the internet
Potential U.S. consumers are making on an average 175,000 to 2,00,000 searches with different mortgage oriented keywords. Some of them are short, some of them are long phrases but with a specific query. Now to get connected with these huge online visitors, you must also need to create such things which can relate with their mortgage-query.
To engage with the new generation of web-savvy potential clients, publishing high quality mortgage-related content in your website or blog may be the most efficient way to connect with the numerous homebuyers and loan shoppers. Your published content will match with their queries and attract them towards your website. If they find what they have asked for, your job is done!! You’ll get a clean way of having more revenue generating leads.
For example, a published content regarding reducing home prices and available loans in your city will attract new home buyers who are browsing web for this topic. Similarly there are thousands of queries through which you can communicate with prospective borrowers.
2. A Mortgage Marketing Strategy suitable for any scale
Promotion through content is useful for companies with different scale of services. First you have to list up the commonly searched phrases and topics related with your service. After that create several unique content (it may be graphical or textual) on those topics and post them regularly. The wide range of informative topics will pick your posts to the higher rank of the search results. You need to keep posting on regular basis, it will help you to increase your reach and visibility to your visitors. It will also increase traffic to your blog or website. The content can be local news or about falling interest rates. This marketing plan can work even for regional and national level. It is because the more you get your reach to the vast range of visitors, the more your content will get popularity. User-friendly blogging platforms like WordPress can be customized as per your requirement. Whether you have a small company or a big international company, blogging and sharing your content will be the most beneficial mortgage marketing idea in 2015.
3. Don’t bother about third-party leads
Most of the mortgage companies depends upon leads generated by third party companies. But actually leads provided by the third parties are not exclusive enough to meet the expectation. The reason is, third-parties are keen to provide the same leads to different companies. That’s why the competition always goes higher to pick up the revenue.
But with unique content, you are doing user search oriented marketing which will lead you to generate your own, exclusive channel of leads. You can influence your visitors to connect with you directly. This may totally separate you from being dependent on third-party leads. It may save your cost of third party vendors and increase your profit margin.
4. Maintain regularity and uniqueness while creating web contents
It is very simple to create a content, but it is difficult to create a unique one. You can’t allow to put copied and waste articles for promoting your brand. It will not work at all, as major search engines such as Google, bing, Yahoo and more has some strict criteria about their search results. Any crap content will be trashed like a garbage and your website may get banned from the SERP.
So, as a proper marketing strategy, you should first focus on searching the main keywords related to your industry. From thousands of search terms and topics, you need to pick up the few which suits your company and create relevant, informative article for your blog. It’s the most crucial part of a blog-based marketing strategy.
By putting various topics in the blog, related to mortgage industry, you will be actually making the path for your visitors to reach you. You will be generating revenue by balancing user search terms and your informative online content.
If you’re cunning enough to increase your revenue as a mortgage professional, you can’t avoid the importance of blogging and content marketing. It is the modern-day weapon to win the competitive battle between other mortgage companies.