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BiBi
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Jo Blo
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midwest_scottb
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Home Seller
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Posted: Mon Apr 05, 2010 1:19 pm Post subject: Realtors overpaid
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| In todays housing market, people have far more information available to themselves for house hunting than before. How difficult is it for a Realtor to open a door and say "this is the living room, this is the master bedroom, this is the bathroom. Do you like it and want to make an offer?" To become a Realtor all a person needs is a High School Diploma for goodness sakes! It's not that difficult of a job, an the pay they receive is certainly not related to performance. What can justify paying 60,000 in commissions for sale of a 1,000,000 home, and a person selling a 200,000 home pays 12,000. Does the Realtor do 5 times more work to sell the 1,000,000 home? Heck no! So can someone give a valid explanation behind the excessive commission paid? Keep in mind, the seller does not care the least how many ways the commission gets divided. That is not a seller's problem. So, Realtors, please try and explain this one to us? |
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Larry Potter
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lal
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lal
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stevepsp
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JimmyD
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Posted: Fri Jul 16, 2010 1:09 pm Post subject:
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Ok, so let's say $300,000 house (above average where I'm at).
3% - $9000.
Let's call it a 65% split with the company = $5850.00
We're not even going to take into account the listings that never sell, the buyers that disappear, etc. Those people get FREE services and never pay...is that right? It's the name of the game, so we'll let it be.
Newspaper ads (not as many as before, but lets say average market time of 120 days and an ad 2x per month) - $25 per shot = $200
Facebook/Google/Yahoo ad. $25 per week 1 week per month = $100 (over 4 month market time)
I do direct mail with every listing. 200 postcards with postage = $100
Average agent probably sells about 8 homes a year (total guess and I sell more). So you have your fees and expensies:
$1200 desk fees
$750 mls fees
$600 Realtor.com advertising
$300 Misc. website
$100 to national or state association
$1200 cell phone bill (mine is much more)
$2400 gasoline (20K a year, 25 mpg, $3 a gallon...I drive more, get less mpg, but pay a little less for gas)
$200 business cards
$500 misc. farming, etc (I spend over $3000 per year farming..materials, postage, etc)
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$7250 divided by 8 sales = $906 per sale.
I can go on with lock boxes, brochures, signs, etc, etc, etc., but let's call it $100 per listing.
That leaves us with:
$200 newspaper
$100 Internet
$100 direct mail
$900 dues, fees, etc
$100 misc.
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$1400
$5850
-1400
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$4450
Oh wait, we need to decide how many hours are spent on a listing.
Everyweek:
1 hour updating internet
1 hour towards marketing report
1 hour towards running around, dropping fliers, watering flowers while client is on vacation, getting the dog out for a showing, etc
1 hour talking with other agents about the listing
1 hour setting up ads, etc.
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5 hrs. per week X 16 weeks = 80 hours
Monthly open house = 3 hours x 4 months = 12 hours
One time events:
4 hours =doing the market, pulling comps, presentation
4 hours = setting up inspections, appraisal, getting attorney info, etc.
2 hours = closing
5 hours = initial listing (photos, measuring, getting on the net, putting in mls, making brochures, fliers, etc.)
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15 hours
So, that gives us about 107 hours on a listing. I know this is low I spend way more on my listings. Also, again, assuming this listing is going to close as about 30% of listings never sell.
107 hours. At least 40 of these are on weekends when normal America gets time and a half. Let's call it straight time though.
$4450 / 107 hours = $41.50 per hour before taxes (don't forget we are Independent Contractors and get double dinged for self employment tax too.
$41.50 and I work 7 days a week. Clients call me on vacation, holidays, weekends, nights.
Don't forget that the expenses for properties that don't sell or buyers that disappear, etc. need to be figured in there. I also know I left out many items that I do with every listing like professional photography at $50-$75 a pop.
I figured out last year that I worked 72.5 hours per week. If I break it down to what I earn hourly, I'd much rather be a loan officer(and I don't envy that job right now with all the new regulations, etc).
What I find interesting is that I work with about 4 different loan officers and everyone of them think I'm underpaid for what I provide my clients.
I do not ever question what a lender is charging a client. That isn't my job. If they want me to recommend a loan officer, I give them names of one or two that I know do a great job and earn their keep. I suggest my clients shop around for a loan. At the same time, if a potential client tells me they are going to shop Realtors, I encourage them to do so. It's probably their biggest asset and they should approach it with caution.
Nobody makes anybody pay a certain commission. Nobody makes anyone sign up with a Realtor. They can do it on their own if they so wish.
If a seller wants me to list at 4%, guess what? I pass. If they want me to do it at 4.5% I pass. If they want to list it for 20% more than I think it is worth, I pass. I don't carry a gun, so when people sign up with me, they aren't having their life threatened if they don't.
The op should really think before bashing a profession, especially given the profession they are in because they could be bashed just as equally. |
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gmakerley
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Joined: 09 Nov 2007
Posts: 12346 Location: bloomfield, ct
53.01 Dollars($)
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Posted: Fri Jul 16, 2010 2:15 pm Post subject:
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Thanks, Jimmy, for a reasonable answer to the criticism. Now you said you would rather be a loan officer based on hourly wages - I suppose you have already taken into consideration the fickle public that will work with someone for a year or two while they get their acts together, then walk away and do business with someone else for some unknown reason, never having the rectitude or grace to follow up with a "oh by the way, I changed because..." Hourly, I don't even want to go into what my rate turned out to be. Frankly, I'd be fearful to even do the calculation. Any commissioned job is hazardous, and with the economy having been slumping for as long as it has, I'd love to see statistics on how many loan officers and how many realtors have bailed out of their respective businesses.
This is not a diatribe, but simply a recitation of the facts of life as seen by a former loan officer. Now I get to turn my expertise back to one of the reasons for the slump...I'll be working in loss mitigation trying to help folk (maybe even some of those who left me in the dirt in the last few years). It's nice that I don't hold a grudge. _________________ George M. Akerley
Independent Contractor - Mortgage Consultant
Word of Excellence Editing/Writing/Proofreading
860-221-5044
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Gunner
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gmakerley
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Joined: 09 Nov 2007
Posts: 12346 Location: bloomfield, ct
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PaulVarjak
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NervousFirstBuyer
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